Managing crises has always been an integral part of leadership roles, but in today’s digital world, a new responsibility has emerged: leadership through social media. In this blog post, I analyzed three executives’ social media presences to uncover how COVID-19 has impacted their leadership and communication strategies online.
Given that 71% of consumers are more likely to share brands that they have an emotional connection with, establishing your tone and voice online is incredibly important. This is a blog post I wrote for social media agency Flagship Social.
Tighter regulations for sponsored posts are on the horizon. See how the impending FTC crackdown could affect both influencers and consumers in my blog post for Flagship Social.
This is a news article detailing the importance of fire safety and a summer camp that teaches this to young children.
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My blog, Crosby Grace Travels, has tons of writing pieces for you to peruse!